How 17:17 by Simmi Saboo is Revolutionizing Ethnic Wear
Designer Profile
With 8 years in the industry, Simmi Saboo specialises in merging Indian heritage fashion with contemporary designer wear. An expert in graphics and digital prints, their work seamlessly blends traditional Indian craftsmanship with modern ethnic wear trends, creating luxury fusion fashion for the modern woman.
Label Profile
At 17:17 by Simmi Saboo, we offer contemporary Indian wear that beautifully blends gold embroidery with digital prints, creating a unique fusion of ethnic elegance and modern luxury fashion. Our collection features intricate handcrafted gold embroidery, adding a touch of opulence, while bold digital prints bring a fresh, vibrant edge. This fusion of tradition and innovation is showcased through boho-chic silhouettes, including flowing saree gowns, relaxed lehenga cholis, and chic kurta sets.
Each garment is crafted from luxurious fabrics like pure silks and delicate tissues, ensuring a high-end couture look that retains the richness of Indian heritage wear while embracing modern aesthetics. The result is a statement designer collection that celebrates cultural roots with a modern twist, perfect for those who love luxury Indian fashion with a contemporary edge.
Collection Note
Our upcoming designer collection celebrates the rich heritage of Kashmiri prints, intricately combined with luxurious gold embroidery and stone embellishments. We blend handcrafted artistry with modern floral digital prints, creating an exclusive fusion of ethnic charm and contemporary elegance.
Utilising exquisite silks, shimmering golds, and delicate tissues, each piece highlights the intricate craftsmanship of Kashmiri embroidery while incorporating vibrant digital patterns for a fresh, dynamic look. The collection showcases high-fashion Indian styles, including elegantly draped sarees, royal bridal lehengas, and chic statement kurta sets, all designed to keep Indian heritage alive in modern couture.
The result is a trendsetting fusion of timeless tradition and luxury designer fashion, perfect for fashion-forward women who appreciate cultural depth, artisanal craftsmanship, and cutting-edge ethnic wear trends.
